Description
The founders of Party Plus commenced providing party hire equipment, balloons and party supplies to the suburbs of Perth, Western Australia in 1989.Starting as a small home-based party hire business, within six months the business expanded, another party hire business was purchased, and both were combined and relocated to larger premises.At this time a small number of helium-filled balloons and napkins were added to the range.It soon became apparent that customers wanted more, so the existing business was sold in 1995 to fund the new concept.In April 1996 a new Joondalup showroom was opened and began supplying a full range of party supplies and balloons to complement the party hire equipment.Only one year later, another outlet was opened in Osborne Park.Another nearby run-down party hire business was purchased to take ownership of that business's first position in the Yellow Pages a significant source of new customers at the time.The combined Osborne Park operations were subsequently sold to a private buyer in 1999.Having proven that a multiple site model worked, the founders engaged a franchising consultant to study the pros and cons of franchising the business.The franchise was launched in July 2000.The name and logo for "Party Plus" were registered as trademarks in Australia with the ultimate aim of being an Australia-wide franchise system.
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