The Laneway Group

When it comes to creating unforgettable experiences, The Laneway Group isn’t your average event agency. With over 25 years of hands-on expertise, they don’t just design events — they craft complete worlds where imagination meets flawless execution. Whether it’s for doctors, rockstars, corporates, fashionistas, or anyone in between, they bring every vision to life with energy, precision, and a spark of originality.

What truly sets The Laneway Group apart is their ability to build and fabricate beyond expectations. Need a 40-meter floating fish on the Yarra River? A cozy warming hut atop Mt Buller? Bespoke media walls, stylish bars, sound booths, photobooths, or a custom-built pop-up space? They don’t outsource creativity — they create it in-house, offering clients superior design control and meaningful cost savings.

Based in Melbourne but with a reach that spans across Australia, their team merges design innovation with practical know-how, ensuring every project — no matter the scale — is delivered seamlessly. From corporate launches and fashion activations to bespoke installations and private events, The Laneway Group transforms bold ideas into tangible, unforgettable experiences.

With a portfolio as diverse as their clients and a reputation built on reliability and ingenuity, The Laneway Group continues to redefine what’s possible in the world of events.