Urban Flower

A familiar landmark in Sydney’s inner west, the vibrant pink building on Parramatta Road in Concord—complete with its giant teddy bears—is home to one of the city’s most established florists. With roots dating back to 1974, this beloved shop has been a trusted destination for fresh flowers and heartfelt service for generations.

Expanding into the digital space in 2001, they’ve since built a strong reputation as one of Australia’s most dependable online florists. Their focus on personalised service, combined with an expert team of florists and consistently fresh blooms, ensures every arrangement leaves a lasting impression.

Open six days a week from early morning to evening, their extended hours and same-day delivery service have made them a go-to for everything from last-minute gifts to planned celebrations. Whether it's a birthday bouquet, a wedding installation, or floral styling for a corporate event, customers know they can count on this florist for quality, creativity, and care.

With decades of experience across weddings, funerals, office arrangements, and special occasions, this Sydney staple continues to bring flowers—and joy—to every corner of the city.